Plain-language guides

Your ad came back wrong. Here's why.

Written for the person who made the file, not the person who received it. No acronyms, no lectures — just what went wrong, why it happens and what to do instead.

Why did my ad print blurry?

The one problem nobody can fix after the fact — and how to tell before you send.

What is bleed, and why does the printer keep asking for it?

Why your artwork has to run past the edge of the page, and by how much.

What does “print-ready” actually mean?

The seven things a printer is checking when they say a file isn’t ready.